Our story
By travelers,
for travelers
Bienvenidos! My name is Natalie, and I’m so happy you’re here.
I started OJALÁ because ever since falling in love with seeing the world, I’ve struggled to find stylish, yet practical clothes for traveling. For years, I put up with wrinkles and lack of pockets and wore shorts under skirts to avoid compromising my style, but it was not ideal. I knew there had to be a better way but couldn’t find a perfect solution, so I set out to create what I and many other chic female travelers who hate compromising had been missing.
Meaning “hopefully” or “if only” in Spanish, OJALÁ was born from a passion for empowering women and a belief in the power of travel to change lives.
Fusing romantic & vintage elements inspired by my travels with modern functional design, we aim to make you feel beautiful and comfortably confident while exploring the world. Because you deserve to have it all.
Our Mission
Our mission is to empower women to seek a bold life without compromise by designing effortlessly chic clothing that sets us free. As believers in traveling to expand perspective, we aim to encourage conscious international travel, cultural exchange, and global citizenship.
People & Planet
We are proud to be Latina-owned & operated. All our pieces are designed in-house and locally manufactured in Los Angeles by talented artisans in ethical working conditions.
As globe-trotters, we care about the planet and aim to be as sustainable as possible throughout our entire business. From the fabric we source, to how and where we manufacture, and the materials we choose for packaging and finishes, sustainability is top-of-mind every step of the way.
To reduce waste, we produce in small batch orders only, and we ship with recycled packing materials that are 100% FSC certified.
